| Strategic planning Maximising your profit with innovative plans Tactical activity Implementing all stages from lead generation, to evaluation, follow-up and retention Direct Marketing Producing advertisements, direct mail, social, e-marketing and point of sale Branding Developing product brands or corporate identity | Project and Event Management Including exhibitions, research activities and editorial projects PR Executing product launches, reviews and raising awareness Copywriting Creating needs-led messaging for all mediums types of benefit-led copy from single propositions or USPs to entire campaign document  |